Dealing with Disruption - Is Digital the New Normal?

Digital no longer represents merely one component of a larger strategy. It is now foundational. It’s no longer a question whether or not digital avenues will be considered but a question of how.

The old normal - traditional business with a growing digital element - value chain flowed in a linear, predictable pattern.

Consumers drive the digital new normal - the value chain is no longer static/linear but fluid/multi-directional. Digital is the central driver of future operating models, consumer relationships & revenue growth.

Time – think it…do it – speed rather than perfection wins…..

Cost – fail fast, fail cheap is the best form of learning…..

Access – standardization of access with global reach…..

Disruption Is the New Normal

Few established businesses have a single view of the customer. Ignorance of the customer journey is no longer acceptable in the digital age. These knowledge gaps present opportunities for aggressive new entrants or born-digital disruptors to move in quickly with a more customer-centric, service-based approach.

Typical Disruption Barriers

• Organizational Silos
• Legacy Processes
• Cultural Resistance to Change
• Lack of Innovative Thinking
• No Digital Leadership Capabilities

 Potential Steps for Digital Success – Surya Can Help

• Create Your Digital Strategy – Need To Expand Your Innovation Ecosystem & Outpace Change
• Understand People Are More Important Than Technology – Promote Digital Mindset & Develop Competencies
• Transform Legacy Systems, Processes & Attitudes – Inspired By Customers – Driven By Business

Final Thoughts

• Digital Is A Strategy Involving Cultural & Technological Evolution
• Digital Transformation Can Be Evolutionary, Incremental & Iterative